The food influencers leave a permanent footprint in the hearts of the food lovers where these food influencers come from variety of cultures and backgrounds but their common interests is to connect all of them are the dedication, love for cooking and passion. These food influencers have their own blogs and websites as a true testament to their culinary skills and offering the salivating experience. Most of the top food influencers are specialists in their own dishes where their main motive is to prepare a delicious and sweet tasty food to their customers and they also own their own blogs where they posts their recipes eye candid photographs in their site in order to ardent the food lovers. There are wide range of websites are available where they provide the food influencer lists in which you can choose the best one according to your choice and budget.
The beverages and food brands in person’s events are found to be a great way to get in front of the influencers to give them an opportunity to experience the brand and create a unique environment place for their preparation. In which the top food influencer blogs are usually chosen based on the criteria like.
- Frequency and quality of influencer’s recipe blog posts
- Presentation and innovativeness skills for recipes
- Popularity and influence on Instagram, Twitter, Facebook and Pinterest
- Bonus app’s expert review and editorial team
For example if you are a bar, restaurant, hospitality venue, invite a group of top food influencers and put on a night of cocktails and share your platters. In which if your brand is an ingredient or product then creates a different bite sized recipes with the product and just serve them at lavish pool side place so the consumers and influencers could see the versatility of your product.
Affiliate marketing in the food and beverage industry
The influencer affiliate marketing is found to be quick win in the beverage and food industry especially if your food products can be purchased on online site. The affiliate marketing is the one which is used at the time when the influencers earn a percentage commission on all the sales that are attributed to their content or influence. This affiliate marketing is tracked through the unique links which helps the brands to understand the referral path of the conversion. When you are in the food and beverage industry then try to make some best ideas to start the work with the influencer marketing.